Uber Eats Gets Called Out for Sneakily Using AI Generated Pictures of Food on Restaurant Listing

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Ally Perry • Writer and Editor
Dec 4, 2023 7:00 PM EST

For all that ordering takeout is theoretically as convenient as it's ever been, there sure can be a lot of hiccups in the process. It's all too easy for restaurants to share false advertising — some of them even end up not being real. We have never had more choice, and it's never been so unreliable.

As the technological advances of artificial intelligence continue to be shared with the world, it appears that we now have something else to worry about when it comes to food delivery. Twitter has been focused on an Uber Eats controversy in recent days. The issue is an anonymous restaurant using AI generated pictures for the products that it is selling.

It goes without saying that plenty of people were disturbed by the examples that were shared, not least because many of them were wildly unconvincing. Who knows how much you'd have to drink for this to look like an appetizing prospect. 

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  • 01
    Listen to Online Boy... @realonlineboy Follow Uber Eats is using Al for pictures of food. It doesn't know that "pie" means pizza, and it invented a brand of ranch dressing called "Lelnach"
    via realonlineboy
  • 02
    Picked for you Medium Whole Pie $17.00 2 Plates Special $18.00 Buy one Tony's hot dish get the second one free. Fresh Mozzarella Margarita Pizza $18.00 Cheese Ravioli with Vodka Sauce Pie $18.00
    via realonlineboy
  • 03
    Ranch on Side $1.00 Elevate your dining experience with our Ranch on the Side, offering a cre... Popular Marinara Sauce on Side $1.00 Enjoy the versatility of our Marinara Sauce on the Side, perfect for addin... Popular LELNACH MALND SIDE GRICU Akiel FADE WAT
    via realonlineboy
  • 04
    Listen to Online Boy... @realonlineboy Follow A lot of ppl saying "this is a ghost kitchen" and "this is the restaurant doing this, not Uber Eats". 1. It's not a ghost kitchen, it's a local brick and mortar pizza shop in NYC that's been around for a long time, and 2, I'm going to call them tomorrow and ask if they did this
    via realonlineboy
  • 05
    Listen to Online Boy... @realonlineboy Follow A guy from Tony's named Sal called me back 5 minutes later and said he was very confused what was happening and that he didn't know what Al was. I tried to explain it and he just said "I don't know about this stuff, but I didn't approve these images"
    via realonlineboy
  • 06
    Listen to Online Boy... @realonlineboy So many vile pies in this menu Follow
    via realonlineboy
  • 07
    X cizers Tony's Special Pizza Spicy Oil Pizza Half Buffalo Chicken & Half BBQ Chicken Pie $18.00 Popular Tony's Pizzeria of Nassau A... Margherita Pesto with Pepperoni Pie $18.00 Fresh mozzarella cheese, homemade pesto sauce with slices of pepperoni,... Popular Chicken Bacon Ranch Pie $18.00 Popular Philly Cheesesteak Pizza $18.00 Popular Hawaiian Pie $18.00 Popular Q Date N
    via realonlineboy
  • 08
    Mezza Alla Vodka Pie $18.00 Small alla vodka pie. Popular Fresh Tomatoes & Mozzarella Margarita Pizza $18.00 Sicilian Pie $27.00 Popular BBQ Chicken Pizza $18.00 Popular
    via realonlineboy
  • 09
    Justin Whang @JustinWhang X Subscribe Replying to @realonlineboy This place makes traditional Italian rice balls û Riceball Veggie $5.00 Delight in the wholesome goodness of our Riceball Veggie, offering a vegetarian-friendly option that showcases the delightful combination of rice, vegetables, and mozzarella cheese.
    via JustinWhang
  • 10
    Nick (Pain Enjoyer) @johnlelway 3d Replying to @realonlineboy ● Who asked for this. How does this benefit literally anybody
    via johnlelway
  • 11
    Joy Of Pesi @Joy OfPESI 3d Replying to @realonlineboy Bro you dont with Lelnach brand ranch? Way better than Hoddeg Villo.
    via JoyOfPESI
  • 12
    SlimJim Shady @Anarky23. 3d Replying to @realonlineboy and @saintwalker98 The food doesn't even look appealing which is like the 1# reason you even post food pictures to begin with.
    via Anarky23
  • 13
    Cuddles_the_Destroyr @CDestroyr Follow Replying to @realonlineboy I have to wonder if it's UberEats themselves doing it or if it's the restaurant itself doing it
    via CDestroyr
  • 14
    Their Holiness @BetterDeadnRed Follow Replying to @realonlineboy For years, they've been using stock photos to fill out the menus when no image is provided - I assume they're trying to fix the issue of a thousand restaurants having visually identical menus. I'd much rather order from somewhere with O menu photos than stock or Al pics though
    via BetterDeadnRed
  • 15
    Wasteland Babes @Wasteland... 3d : Replying to @realonlineboy Does the "cheese ravioli with vodka sauce pie" have pasta dough for a crust? LMAO ALT ●
    via WastelandBabes_
  • 16
    don't dog the bount... @allhatnoplay Follow Replying to @realonlineboy Writing 'doesn't know pie means pizza' in my big list of weaknesses to use against them in the robot uprising'
    via allhatnoplay
  • 17
    seasonally awesom... @vailrhodes Follow Replying to @realonlineboy Nobody trying to sell food would approve these pictures, so I disagree with everyone saying the restaurant did this. I bet the restaurant didn't bother to upload pictures at all (everyone knows what pizza looks like) and UE "helped" by filling in the blanks
    via vailrhodes
  • 18
    HR DUT 900cc of raw, whini... @stroll_taker Follow Replying to @realonlineboy lol at the SIDE label dutifully applied to the lelnach bottle
    via stroll_taker
  • 19
    Snot @Spanky_unltd. 3d Replying to @realonlineboy lelnach more like "lol, nah" tonys hot plate of wriggly, tube shaped items of many curious colors
    via Spanky__unitd
  • 20
    Douglas Boyle @douglas_boyle Replying to @realonlineboy Look, I work for Lelnach, we are a boutique family run small business operating out of Canarsie and below are a few other products besides Ranch. As you can see we also have Other Ranch, Other Other Ranch, Italian, Casar and our biggest seller Bassuac BOGG LEACH RANCH anc LCACH LEACH RANCH www Follow LEACH ITALIAN ERNE SMAGE LEACH CASAR Haar mook Salona OLACH LEACI BASSHAC La nota
    via douglas_boyle
  • 21
    limp bizkit fan club... @limppresident Follow Replying to @realonlineboy ordering man made horrors on uber eats
    via limppresident
  • 22
    Mysterious Alloys @fritolaysia. 3d : I don't think ai will replace artists and craftsmen (like food photographers, food stylists) but the tech companies are sure as hell going to try to lower everyone's standards enough so they can get away woth not paying anyone
    via fritolaysia
  • 23
    she/herman munster @queenbuttpirate Follow we did it we invented the uncanny valley for foods
    via queenbuttpirate
  • 24
    estrela @sailorestrela 1d FTC about to rip a new hole in them, because it's illegal to use any fabricated image in food advertising. At most you can just enhance the photo to fix lighting. Like one of the first thing they nail into your head in design school
    via sailorestrela
  • 25
    Jawbone @JawBoneBat . 2d The future Al takeover is actually not going to be sentient Al but just Al dumping a bunch of trash onto the Internet until it's no longer usable
    via JawBoneBat

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advertising twitter false advertising Twitter Thread pizza ai gross food food uber eats artificial intelligence weird fast food takeout
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